本期主题【平装】

　　Plain packaging

　　平装

　　On May 31, the World Health Organization (WHO) released an 86-page report calling for governments, civil society and other partners to enact policies for plain packaging as a tobacco control measure. Plain packaging, which combats the glamour of tobacco, is “appropriate for a product that kills people,” said WHO director Margaret Chan. In 2012, Australia became the first WHO member to adopt plain packaging.

　　5月31日，世界卫生组织(WHO)公布了一份86页的报告，呼吁政府、民间团体和其它合作伙伴采用烟草平装作为一项控烟措施。WHO总干事陈冯富珍博士表示，平装可以减弱烟草制品的吸引力，对于“这样一种有害健康的产品是十分适合的。”2012年，澳大利亚成为第一个采纳平装烟草政策的WHO成员。

　　马上学：Plain packaging指“普通包装、平装”。烟草制品平装化号召对烟草进行标准化包装，降低烟草制品的吸引力，让健康警语、图案更醒目。与“平装”相对的是“过度包装”over packaging或者excessive packaging。